We’re an independent creative studio with a multidisciplinary style and a simple ambition to help people create meaningful brand experiences.
Identity.
Creating, shaping and evolving brand DNA. Helping clients design their signature style.
Communication.
Celebrating truth, developing connection and creating desire. Helping clients tell the best version of their story.
Experience.
Making products, services and spaces. Supporting clients to evolve, enhance or create what they have to offer.









































Sam Currie.
For over 10 years, Sam Currie has been working at the highest level with some of New Zealand’s most iconic businesses, building a broad skill set that spans the entire brand spectrum.
Through his experience in marketing discipline, strategic intuition and creative conceptualization, Sam has developed a unique approach to defining, shaping, building and managing brands which he has successfully implemented across a range of sectors including travel, FMCG, retail, hospitality, tourism, agriculture, building, infrastructure, and finance.
Blending a true passion for design, creative expression and strategic clarity, Sam is ambitious about creating brands that not only perform extremely well but genuinely connect with people beyond the purchase.
And, as the lines between the commercial and creative worlds continue to blur, Sam strongly believes that brands can (and should) add as much value to our culture and wider society as they do to their shareholders.
Experience
Unlimited
2021. Partner
Designworks
2019 - 2021. Experience Director
Designworks
2017 - 2019. Snr. Creative Strategist
Designworks
2015 - 2017. Strategist
Fisher & Paykel Appliances
2011 - 2015. Marketing Communications
Recognition
2017 Purple Pin, Best Awards
Value of Design
2017 Purple Pin, Best Awards
Toitanga
2018 Gold Pin, Best Awards
Large Brand Identity
2017 Gold Pin, Best Awards
Designed Objects
2013 Gold Pin, Best Awards
Environmental Graphics
2012 Gold Pin, Best Awards
Design Communication
2017 Distinction AGDA
2018 Finalist
TVNZ Marketing Awards
Tony Masterantonio.
With over 25 years experience working across corporate and commercial sectors in New Zealand, the United Kingdom (London) and the United States (New York), Tony Masterantonio has a genuine knack for bringing strategically sound ideas to life through intelligent design.
Over the years, Tony has worked with the likes of Hilton Hotels, Tommy Hilfiger, Calvin Klein, David Yurman,
Karl Lagerfeld, Jones New York, Target, Pandora, Adidas, Coors, Diageo, Microsoft, British Telecom, Telewest, Proctor & Gamble, General Motors, Dell, L’Oreal, HSBC, DB, Silver Fern Farms, BP, Kiwirail, Fonterra, Anchor, New Zealand Steel, Colorsteel, Lion, Hellers, Frucor, to name just a few.
And whether it’s brand identity, comms, publication, packaging, digital, motion, sound or anything in between, Tony brings that depth of experience, keen design eye and sharp design mind to create and shape brands that stand out, that work hard, and that make a difference.
Experience
Unlimited
2021. Partner
Designworks
2017 – 2021. Creative Director
Designworks
2015 – 2017. Design Lead
Dow Design
2013 – 2015. Design Director
Laird + Partners (NY)
2010 – 2013. Art Director
Freelance (USA)
2006 – 2010. Designer / Musician
Publicis (UK)
2005 – 2006. Senior Designer
McCann Relationship Mktg (UK)
2004 - 2005. Senior Designer
Saatchi & Saatchi (UK)
2001 - 2003. Senior Designer
Proximity London (UK)
1999 - 2001. Designer
Recognition
2020 Gold, Best Awards,
Business Communication
2019 Gold, Best Awards,
Design Craft
2019 Silver, Best Awards,
Business Communication
2018 Gold, Best Awards,
Self Promotion
2019 Finalist,
Large Brand Identity