We’re an independent creative studio with a simple ambition to help people create meaningful brand experiences. Based in Tāmaki Makaurau, Auckland. Aotearoa, New Zealand.

Sam Currie
Creative & Strategy

Sam has worked with some of New Zealand’s most iconic businesses and has developed a unique approach to defining, shaping, and creating brand experiences. Working at scale and pace across a range of sectors including travel, FMCG, retail, hospitality, tourism, agriculture, building, infrastructure, and finance.

Experience

Unlimited
2021. Partner

Designworks
2019 - 2021. Experience Director

Designworks
2017 - 2019. Snr. Creative Strategist

Designworks
2015 - 2017. Strategist

Fisher & Paykel Appliances
2011 - 2015. Marketing Communications

Experience

Unlimited
2021. Partner

Designworks
2017 – 2021. Creative Director

Designworks
2015 – 2017. Design Lead

Dow Design
2013 – 2015. Design Director

Laird + Partners (NY)
2010 – 2013. Art Director

Freelance (USA)
2006 – 2010. Designer / Musician

Publicis (UK)
2005 – 2006. Senior Designer

McCann Relationship Mktg (UK)
2004 - 2005. Senior Designer

Saatchi & Saatchi (UK)
2001 - 2003. Senior Designer

Proximity London (UK)
1999 - 2001. Designer

Tony Masterantonio
Creative & Design

With over 25 years experience working across corporate and commercial sectors in New Zealand, the United Kingdom (London) and the United States (New York), Tony Masterantonio has a genuine knack for bringing strategically sound ideas to life through intelligent design.